Solutions

Insights

About

about samba

about samba

The World's Leading Media Intelligence Company

We built the data. Then we built on it.

Empowering human
creativity through
data precision and
AI-driven intelligence.

Samba started in 2008 with software for smart TVs. Nearly two decades later, we own first-party TV and web data for 1.5 billion people and power measurement and targeting for the world’s largest advertisers, publishers, and platforms.

Streaming Shows

0k+

0k+

0k+

0k+

linear TV Networks

0.0k+

0.0k+

0.0k+

0.0k+

TV Ad Creatives

0.0m

0.0m

0.0m

0.0m

Contextualized Web Pages

0.0b

0.0b

0.0b

0.0b

Samba gives marketers a unified, verified view of audiences across every screen. Samba AI contextually analyzes and indexes all media content, while Samba ID links that content to 1.5 billion real people, devices, and households. They both power the Samba Knowledge Graph which maps interests, behaviors, and purchase intent.

No guesses, it is built on our first party deterministic data. No walled garden black boxes. Samba provides accurate media intelligence for planning, measurement, and activation across the entire marketing funnel.
Samba gives marketers a unified, verified view of audiences across every screen. Samba AI contextually analyzes and indexes all media content, while Samba ID links that content to 1.5 billion real people, devices, and households. They both power the Samba Knowledge Graph which maps interests, behaviors, and purchase intent.

No guesses, it is built on our first party deterministic data. No walled garden black boxes. Samba provides accurate media intelligence for planning, measurement, and activation across the entire marketing funnel.
Samba gives marketers a unified, verified view of audiences across every screen. Samba AI contextually analyzes and indexes all media content, while Samba ID links that content to 1.5 billion real people, devices, and households. They both power the Samba Knowledge Graph which maps interests, behaviors, and purchase intent.

No guesses, it is built on our first party deterministic data. No walled garden black boxes. Samba provides accurate media intelligence for planning, measurement, and activation across the entire marketing funnel.

Our story

Built from the ground up since 2008.

Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence.

Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph.

2026

Acquires Semasio. Now the only provider owning both TV and web first-party data.

2024

AI technology launched for brand logo detection on TV.

2023

Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph.

2026

Acquires Semasio. Now the only provider owning both TV and web first-party data.

2024

Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph.

2026

Brands that trust Samba.

Customers including the vast majority of top global brands, as well as every platform and publisher you need

News Center

Latest announcements, press releases, and media coverage.

Careers

Join our team and help shape the future of media intelligence.

Founder-Led. Future-Focused.

Meet the experienced leaders guiding Samba's vision and strategy.

Ashwin Navin

Co-founder and Chief Executive Officer

show bio

Alvir Navin

Co-founder and Chief Operating Officer

show bio

Jaya Aswani

Chief Technology Officer

show bio

Aden Zaman

Chief Commercial Officer

show bio

Kelly Barrett

Senior Vice President, Product Management

show bio

Board of Directors

The strategic advisors shaping Samba's future.

Investors

The partners fuelling Samba's growth and
innovation.

Board of Directors

The strategic advisors shaping Samba's future.

Investors

The partners fuelling Samba's growth and
innovation.