
The World's Leading Media Intelligence Company
Samba started in 2008 with software for smart TVs. Nearly two decades later, we own first-party TV and web data for 1.5 billion people and power measurement and targeting for the world’s largest advertisers, publishers, and platforms.
Streaming Shows
linear TV Networks
TV Ad Creatives
Contextualized Web Pages
Our story
Built from the ground up since 2008.
Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence.
Brands that trust Samba.
Customers including the vast majority of top global brands, as well as every platform and publisher you need
Founder-Led. Future-Focused.
Meet the experienced leaders guiding Samba's vision and strategy.










