Publishers
Prove what your
inventory is worth.
The buy side has its own measurement tools. Those tools weren't built to help you. Samba provides independent, cross-screen intelligence to value inventory accurately, package audiences distinctively, and prove performance.
What publishers are up against.
Fragmented cross-screen measurement
Buyer-controlled tools lack the ability to do reporting across screens and platforms
Get the full picture
Independent media intelligence across platforms that complements your existing measurement.
Uncredited reach
Publishers absorb blame for frequency inefficiencies created elsewhere in the ecosystem
Cross-screen frequency visibility
See the full picture to show actual reach contribution across linear, streaming, and digital
Undervalued premium inventory
Without independent audience signals, premium content gets priced like undifferentiated programmatic supply
Defensible pricing and packaging
Samba's first-party signals give publishers independent data to strengthen relationships
Maximize inventory monetization
Understand who’s watching, unlock the full value of your inventory, and prove performance with cross-screen measurement.
Why Publishers Choose Samba
Comprehensive intelligence that helps publishers understand and articulate the value of their inventory
Inventory Monetization
Reveal who your audience actually is and why your inventory is worth more.
Independent Partner
Complements your existing measurement. No disruption to your supply path.
Accurate Analytics
Cross-screen analytics spanning streaming, linear, and digital. Real data, not modeled estimates.
Differentiated Targeting
Sell audiences beyond demographics. Behavioral intelligence from real viewership and web activity.
As a data scientist, I was delighted to work with the large and rich dataset Samba provided. Its scale and granularity open up so many possibilities for deriving new, interesting insights into our audience's viewing habits.
Ioan-Mihail Dinu — Senior Director, Data Science. Sesame workshop
