Advertisers
Better data in.
Better decisions out.
Samba owns first-party TV and web data that is resolved to the Samba Knowledge Graph which maps interests, behaviors, and purchase intent for 1.5B people globally. That deterministic foundation means every model, audience, and measurement solution starts closer to the truth.
What’s broken. How we fix it.
Overexposing some and missing the rest
50% of your target audience are reached with high frequency, while 50% are unexposed
Deduplicated Reach & Frequency
True cross-platform deduplication. Accurate reach and frequency at the household and person level.
Your audience data starts small and scales loose
Most measurement begins with thin panels or third-party IDs, then is modeled which makes it less accurate
Deterministic data foundation
Millions of smart TVs. Billions of web pages. An accurate first party data foundation to make decisions.
Black box walled gardens
Walled gardens keep you locked in only to their own measurement and targeting controls
Independent cross-platform measurement
One audience, every platform, no walls. Build once, activate and measure anywhere.
Maximize your brand, minimize your waste
Agencies and Brands can reach the right audiences, optimize spend in real time, prove the impact of every impression and stay ahead of competitors with confidence across every screen.
WHY ADVERTISERS CHOOSE SAMBA
Four things nobody else offers at once.
One data set. Period.
Measurement and audience data from the same source. What you learn and what you act on are the same thing.
First-party data at scale.
The only provider that owns both TV and web data. 1.5B people. Deterministic foundation.
Independent, not captive.
No media. No ads. Measurement and targeting without conflicts of interest.
Agent-ready platform.
The measurement-to-activation loop runs continuously. AI agents surface what’s working and push optimized segments to DSPs in real time.
When your niche audiences’ viewing behaviors are ever-changing, so does your strategy in reaching them. The whole Mars Fishcare team wanted to zig while their competitors zagged. Samba’s proprietary tech stack, industry knowledge, and strategic approach improved both individual market campaigns and our overall Mars Fishcare KPIs.
Karyn Cook — Global Marketing & Consumer Affairs Director
