The NFL’s International Expansion Plan is Working

Netflix Increased its Show Audience 19% in Australia Through TikTok-Samba Partnership

The NFL Opener Drew Far More Viewers Than the Marquee CFB Matchup That Week

For NFL Games, Streamers Skew Young While Linear Gets Bigger Audiences

Warner Bros.-Paramount Will Reach 71% U.S. Households and be Bigger than Netflix

How Political Campaigns Are Targeting Voters Who Don’t Watch the News

The Modern Video Store: What PVOD Data Reveals About How We Watch Movies

Introducing Samba: Media Intelligence Powering the AI Era

Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising

The Samba Knowledge Graph: Powering the Next Generation of Media Intelligence

The Best of Both Audiences

Podcasts On The Big Screen