The Clark Effect: Caitlin Clark games drew 2.6 times the audience as other WNBA games

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The NFL Is Doing Just Fine With Young Audiences

The Bond Rankings: Samba Data Show Why Jack O’Connell Should Play 007

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Political Campaigns Are Using TV and Web Data to Target Voters Concerned About Data Centers

The NFL’s International Expansion Plan is Working

Netflix Increased its Show Audience 19% in Australia Through TikTok-Samba Partnership

The NFL Opener Drew Far More Viewers Than the Marquee CFB Matchup That Week

For NFL Games, Streamers Skew Young While Linear Gets Bigger Audiences

Warner Bros.-Paramount Will Reach 71% U.S. Households and be Bigger than Netflix

How Political Campaigns Are Targeting Voters Who Don’t Watch the News