Platforms
Integrate Samba.
Upgrade your platform.
Your platform is only as good as the data feeding it. Samba provides the first-party signals, identity graph, and AI infrastructure that makes your product more valuable. Independent, privacy-compliant, built for integration.
What platforms need.
Your targeting data is someone else's
Most platforms rely on third-party data that's getting less reliable every year to plan for
First-party data you can build on
Samba's data comes from direct, opted-in relationships with TV owners and web users.
Your audience profiles are thin
Demo and basic contextual signals only tell part of the story, your customers want deeper understanding
A knowledge graph with 1.5B people
Samba connects media signals to understand purchase behavior, hobbies, interests, and more
AI without good inputs is just noise
You're building AI features, but the models are only as good as the signals feeding them.
Accurate Media Intelligence
Samba AI contextually analyzes and catalogs all media content, from TV show to websites
Improve your products
Integrate Samba’s data and identity to strengthen your ecosystem and deliver more to your customers.
Why Platforms Choose Samba
Enhance your product offering with industry-leading solutions
Improve your product.
First-party data, integrated directly into your stack.
Massive Scale.
1.5B people. Not a segment. A foundation.
Structured AI.
Every page, every frame, every media type. Your platform gets intelligence, not raw data.
Privacy Forward.
100% consumer opt-in. GDPR and CCPA compliant. No PII sharing. Built for where regulation is going.
Incorporating Samba’s rich insights directly into our Planner tool streamlines omnichannel media buys for our clients. We can now identify opportunities for incremental reach, frequency, and GRPs to optimize both linear and digital TV buying.
Brian Stempeck — Chief Strategy Officer
