Audiences
Audiences Built from
What People Actually Do.
The Samba Knowledge Graph uses deterministic first-party data to build audience segments from real signals. Who people are. What they research online. What they watch on TV. What they want to buy.
Find, target, and engage the right audiences across every screen in real-time, with precision, speed, and confidence.
UNIFIED INTELLIGENCE
The only provider that owns both TV and web data.
Samba captures actual TV viewership from millions of smart TVs and pairs it with real web behavior from billions of pages. The result: non-obvious correlations between what people watch and what they do online. Connections nobody else can see.
FLEXIBLE TARGETING
Build it your way.
Always-on or custom. Behavioral or contextual. A composite of psychographic, demographic, purchase intent and more. You set the parameters to engage your exact target audience.
CONTEXTUAL + BEHAVIORAL
Precision without compromise.
Contextual targeting for privacy-safe environments without IDs. Behavioral intelligence for identifying in-market consumers, competitive viewers, and interest-based segments using real viewership and web data.
EFFICIENT REACH
The right people.
Not just more people.
First-party data connects audiences cross-platform for optimal frequency and true incremental reach. Stop overexposing the same households. Start reaching the ones your other channels miss. One deduplicated view across every screen and publisher.
USE CASES
What Samba Audiences solve for.
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CONTINUOUS OPTIMIZATION
Audiences that learn.
Real-time data refreshes keep your targeting current. Performance signals feed back into segment definitions automatically, so your audiences sharpen with every campaign.
Using Samba’s data helps us reach incremental audiences and minimize wastage by finding people who haven’t seen our TV ad. As we continue to invest in cross-screen strategies, Samba is helping to better inform our Digital and Advanced Video planning.”
Julia Sparrow — Area Media Manager, Mondelez International
