Always-on audiences at your fingertips on 30+ platforms
Grab our Quick-Start Guide to start activating Samba audiences on platform today in the USA or internationally in UK, FR, DE, IT and AU.
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Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
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Implement omniscreen campaigns in a few minutes on your platform of choice
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Frequently refreshed data so you have access to the latest audiences available
Audience Name
Audience / Deal ID
Category
Format
Bid Floor
Audience Size
Viewing Behavior > Cord Cutters
Reach TV households that likely do not have a cable television subscription.
viewing-behavior
data-segment
-
19.3M
TV Language > Hispanic-Spanish TV (ex. Univision, Telemundo, UniMas)
Reach TV households that have likely watched Spanish-speaking TV shows and movies (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
demographics
data-segment
-
19.6M
TV Tentpole > NCAA March Madness
Reach TV households that have likely watched the NCAA March Madness
tv-tentpole
data-segment
-
46.7M
Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > College Football TV Viewers
Reach TV households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
sports-tv-enthusiasts
data-segment
-
40M
TV Tentpole > NHL Stanley Cup Finals
Reach TV households that have likely watched the NHL Stanley Cup Finals
tv-tentpole
data-segment
-
21.9M
Viewing Behavior > Light TV Viewers
Reach TV households that likely fall under the bottom quintile of TV consumption.
viewing-behavior
data-segment
-
39.9M
Sports TV Enthusiasts
Reach TV households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
sports-tv-enthusiasts
data-segment
-
62M
Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA)
Reach TV households that have likely watched football programming (NFL, NCAA, etc.)
sports-tv-enthusiasts
data-segment
-
46.4M
Viewing Behavior > vMVPD Streamers
Reach TV households that have use vMVPD services like Sling TV, YouTube TV, DIRECTV Stream, FuboTV, Pluto, and Philo.
viewing-behavior
data-segment
-
11.7M
Film and TV Genres > Drama/Scripted TV Shows
Reach TV households that have likely watched scripted dramas.
film-tv-genres
data-segment
-
49.7M
Viewing Behavior > OTT Streamers
Reach TV households that likely stream content via apps, like YouTube, Netflix, Amazon Prime, Disney+, Paramount+, Hulu, MAX, etc.
viewing-behavior
data-segment
-
26.8M
Network > Syfy
Reach TV households that have likely watched the Syfy network.
network
data-segment
-
22.1M
TV Tentpole > Christmas TV Specials
Reach TV households that have likely watched the Christmas TV Specials
tv-tentpole
data-segment
-
44.5M
Network > AMC
Reach TV households that have likely watched the AMC network.
network
data-segment
-
27.5M
Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Heavy TV Viewers of Football
Reach TV households that have likely heavily watched football programming (NFL, NCAA, etc.)
sports-tv-enthusiasts
data-segment
-
28.6M
Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > College Basketball TV Viewers
Reach TV households that have likely watched college basketball shows
sports-tv-enthusiasts
data-segment
-
12.1M
Viewing Behavior > Cable Subscribers
Reach TV households that likely do have a cable television subscription.
viewing-behavior
data-segment
-
55.5M
Actors > Taylor Swift
Reach TV Households that have likely watched movie titles or television programming starring Taylor Swift.
actors
data-segment
-
14.4M
Politics > 2024 State of the Union Address
Reach TV households that have likely watched 2024 State of the Union Address.
politics
data-segment
15.6M
Politics > Bipartisan News Viewers
Reach TV households that have likely watched liberal and conservative-affinity news networks.
politics
data-segment
-
14.4M