Nielsen Plays Defense as Rivals Press New Measurement Guarantees at NewFronts

Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising

Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era

Samba TV bolsters technical leadership with promotion of Jaya Aswani to CTO and appointment of Ramzi Nasr as VP of Engineering