Samba TV is acquiring a startup that helps direct-to-consumer brands like Parachute and Plated swap data to improve TV ad targeting

Cint Expands Partnership with Samba to Bring Brand Lift Measurement to More International Markets

Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising

Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era