Always-on audiences at your fingertips on 30+ platforms
Grab our Quick-Start Guide to start activating Samba audiences on platform today in the USA or internationally in UK, FR, DE, IT and AU.
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Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
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Implement omniscreen campaigns in a few minutes on your platform of choice
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Frequently refreshed data so you have access to the latest audiences available
Reach TV households that likely do not have a cable television subscription.
Viewing Behavior
Data Segment
-
19.3M
Reach TV households that have likely watched Spanish-speaking TV shows and movies (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
Demographics
Data Segment
-
19.6M
Reach TV households that have likely watched the NCAA March Madness
TV Tentpole
Data Segment
-
46.7M
Reach TV households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
Sports TV Enthusiasts
Data Segment
-
40M
Reach TV households that have likely watched the NHL Stanley Cup Finals
TV Tentpole
Data Segment
-
21.9M
Reach TV households that likely fall under the bottom quintile of TV consumption.
Viewing Behavior
Data Segment
-
39.9M
Reach TV households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
Sports TV Enthusiasts
Data Segment
-
62M
Reach TV households that have likely watched football programming (NFL, NCAA, etc.)
Sports TV Enthusiasts
Data Segment
-
46.4M
Reach TV households that have use vMVPD services like Sling TV, YouTube TV, DIRECTV Stream, FuboTV, Pluto, and Philo.
Viewing Behavior
Data Segment
-
11.7M
Reach TV households that have likely watched scripted dramas.
Film & TV Genres
Data Segment
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49.7M
Reach TV households that likely stream content via apps, like YouTube, Netflix, Amazon Prime, Disney+, Paramount+, Hulu, MAX, etc.
Viewing Behavior
Data Segment
-
26.8M
Reach TV households that have likely watched the Syfy network.
Network
Data Segment
-
22.1M
Reach TV households that have likely watched the Christmas TV Specials
TV Tentpole
Data Segment
-
44.5M
Reach TV households that have likely watched the AMC network.
Network
Data Segment
-
27.5M
Reach TV households that have likely heavily watched football programming (NFL, NCAA, etc.)
Sports TV Enthusiasts
Data Segment
-
28.6M
Reach TV households that have likely watched college basketball shows
Sports TV Enthusiasts
Data Segment
-
12.1M
Reach TV households that likely do have a cable television subscription.
Viewing Behavior
Data Segment
-
55.5M
Reach TV Households that have likely watched movie titles or television programming starring Taylor Swift.
Actors
Data Segment
-
14.4M
Reach TV households that have likely watched 2024 State of the Union Address.
Politics
Data Segment
15.6M
Reach TV households that have likely watched liberal and conservative-affinity news networks.
Politics
Data Segment
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14.4M