The IAB invites Samba TV's VP, Head of R&D Cole Strain on "State of Data Webinar," to discuss the latest collaborative efforts to shape media measurement standards. Featuring leading experts from advertising, analytics, and technology, this session highlights the importance of a unified approach in developing robust and universally accepted measurement standards.
Highlights include:
Expert Panels: Learn from industry leaders about the importance of collaboration across different sectors to enhance measurement practices.
Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.
Topics to be Covered:
Data Integration and Methodology: Discuss how to integrate various data sets to gain a comprehensive view of campaign performance and the evolving role of technology in measurement practices.
Measurement Approaches and Frameworks: Explore different measurement approaches, their implications, and future frameworks likely to be adopted by marketers.
Omnichannel and Multi-Touch Attribution: Learn strategies for effectively measuring and attributing touch points across multiple channels to achieve a holistic view of campaign performance.
Future Trends and Innovations: Stay updated on emerging trends and innovations in media measurement and their impact on industry standards and practices.
Watch the webinar on demand on the IAB website here to hear from the experts helping to shape the future of media measurement.
Becky Calejo
Director of Marketing & Events
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