At the 2024 IAB NewFronts Samba TV took the stage to present how we are again disrupting the TV data industry with AI innovations that provide actionable context to video. As part of Samba AI, our suite of generative AI technologies, there are new capabilities that provide a real-time, second-by-second understanding of everything seen on-screen.
Watch the video on demand to hear about the opportunities presented by Samba AI from Samba TV CEO Ashwin Navin, along with HP's VP of Global Media Freddie Liversidge who shared how HP is using Samba AI to quantify its sponsorship with Real Madrid CF.
Becky Calejo
Director of Marketing & Events
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