The State of Viewership Webinar: Trends & Campaign Strategies for Streaming TV this Holiday Season

Watch the webinar on demand to learn more about the evolving TV landscape and hear the latest viewing trends from Samba TV's analysis of over 45 billion hours of TV across linear and streaming in the U.S. from the first half of 2024.. With streaming consumption at a record high, up 40% YoY in H1’24, and the rise in ad-supported tiers across major streaming platforms, Advertisers have a golden opportunity to reach consumers this holiday season.

Learn how ad-supported tiers on SVOD platforms are transforming media buying strategies, highlighted by Netflix's 150% jump in Upfront ad sales this year, and get insights on how to navigate the rapidly changing media environment.

You'll also gain a deeper understanding into:

• Which streaming programs are re-engaging subscription cyclers

• What release schedules work best for each genre

• How Americans are engaging with political advertising

• How AI measurement can help advertisers make more informed decisions about sponsorships

• Which verticals and advertisers are ramping up ad impressions

• Strategies to boost your Streaming TV Campaigns this Holiday Season