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The State of Viewership Webinar: Trends, Campaign Strategies, & Live Sports Insights
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Watch Samba TV's webinar on demand where experts break down the latest viewership trends from over 51 billion hours of TV consumption in H2 2024. Get a closer look at how live sports and ad-supported streaming are reshaping the future of TV and advertising, plus learn how to leverage these trends to effectively optimize your campaign strategies and maximize audience engagement in 2025.
What You’ll Learn:
The Live Streaming Advantage: How live streaming events such as the Jake Paul vs. Mike Tyson fight are building audiences that rival sports on linear.
Ad-Supported Streaming Boom: With 56% of new subscribers choosing ad-supported tiers, now is the time to reach premium audiences at scale.
Top Shows & Genres: What’s captivating audiences and keeping them engaged.
Advertising Shifts: How key industries’ spending trends impact consumer sentiment.
Redefining Measurement with AI: How to turn paid placements into precision insights.
Super Bowl LIX Highlights: Viewership trends, as well as a look at the brands that won out on television’s biggest stage.
Actionable Takeaways: Proven strategies to turn viewership into measurable brand engagement.
Becky Calejo
Director of Marketing & Events
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