Video
The State of Viewership Webinar: Trends & Tips for Optimizing Your 2024 Strategy
Watch on demand
Samba TV analyzed more than 46 billion hours of linear and streaming TV to uncover essential insights on viewing behaviors to best inform marketing strategies in 2024. As the industry encounters distinctive opportunities and challenges, from the surge of live streaming sports, to the repercussions of the strikes, savvy advertisers must look to new approaches to reach target audiences as they continue to transition to streaming platforms.
Watch the webinar on demand for an in-depth look at the top cord cutting and streaming trends, and gain insights into:
How viewers are embracing FAST and AVOD to cut down subscription costs
Where the impact of the WGA and SAG-AFTRA strikes is already being felt in the streaming space
Highlights from Super Bowl LVIII and insights into the valuable audiences watching live sports
Where OTT viewership is spiking despite less content being produced
How political advertisers are missing younger voters
Tips for optimizing your marketing strategy in 2024 to reach target audiences
Becky Calejo
Director of Marketing & Events
Share:
Download now
Fill out the form to get your copy of the report.