Download Now: 2025 U.K. State of Streaming — Selective portfolios, genre-driven engagement, and Netflix's dominance define U.K. streaming.
In 2025, U.K. streaming audiences demonstrate distinct viewing behaviours shaped by selective subscription practices and strong genre preferences, with drama comprising 57% of the top U.K. streaming shows and Netflix producing the lion’s share.
Today's audiences have spoken clearly: they want on-demand access, culturally relevant content, and genre-driven programming. This presents opportunities for marketers to achieve efficient reach through understanding specific viewing patterns.
Download Samba TV's new U.K. State of Streaming report to discover actionable insights for your 2026 media strategy, including:
What narrow U.K. subscription streaming preferences mean for platform strategy
How the top streaming shows and movies reveal insight into viewer preferences in 2026
How different genres drive binge behaviour
What Netflix's 59% share of top originals reveals about competitive dynamics in the streaming wars
How selective household behaviour is reshaping platform differentiation and pricing strategies
Rebecca Fine
Assoc. Director of Marketing Insights & Content
Share:
Download now
Fill out the form to get your copy of the report.
Download Now: 2025 U.K. State of Streaming — Selective portfolios, genre-driven engagement, and Netflix's dominance define U.K. streaming.