Insights and analysis from 203 billion ad impressions during the first half of 2025.
Samba TV's new U.K. State of Advertising report analyzes the driving forces behind 203 billion TV ad impressions delivered during the first half of 2025. The findings show a resilient marketplace, where three-quarters of the top 100 advertisers boosted their TV spend as brands intensified efforts to capture audience attention in an increasingly competitive media environment. Discover which companies dominated their respective sectors in the year's opening half, plus essential intelligence for building momentum through the remainder of the year.
Download the complete report now for strategic insights fueling the smartest media decisions, including:
Which advertisers are expanding TV budgets to capture greater market presence
How consumers are reacting across digital and social channels to top advertising campaigns
How competing brands are employing different advertising tactics in head-to-head battles
Who’s being oversaturated by ads and who’s being underreached
Which retail, FMCG, entertainment, automotive, and travel companies are increasing ad spend versus pulling back
Rebecca Fine
Assoc. Director of Marketing Insights & Content
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Insights and analysis from 203 billion ad impressions during the first half of 2025.