Year of disruption: insights on 2025 advertising spend for brands and verticals from 1.7 trillion ad impressions.
Samba TV’s latest U.S. State of Advertising report unpacks the trends behind the 1.7 trillion TV ad impressions served in the first half of 2025. The data reveals a resurgent market, with 68% of the top 100 advertisers increasing their TV investment as bold brands doubled down on share-of-voice in a fragmented, high-stakes landscape. Others pulled back aggressively and shifted to retention strategies. See who led each category in the first half of year, and what you need to know to deliver a strong second half.
Download the full report now to get the insights powering today’s most strategic media moves, including:
Which advertisers are increasing their TV investment to grow market share
How brands are going head-to-head against each other with very different approaches to ad strategies
Who’s being oversaturated by ads and who’s barely seeing them
How consumers are responding online and via social platforms to different ad campaigns
Which retail, automotive, travel, telecom, and pharmaceutical brands are doubling down and which are pulling back
Rebecca Fine
Assoc. Director of Marketing Insights & Content
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Year of disruption: insights on 2025 advertising spend for brands and verticals from 1.7 trillion ad impressions.