From TV Data Pioneer to AI and Media Intelligence Leader
Streaming has fundamentally transformed how Americans watch TV. Analysis from the 2025 State of Streaming report reveals that streaming now commands 60% of all TV viewing time, marking a watershed moment for the industry. Today's audiences have spoken clearly: they want on-demand access, culturally relevant content, and genre-driven programming. In fact, when shows are available on both linear TV and streaming, viewers choose streaming 67% of the time.
Download Samba TV's complete State of Streaming report to discover actionable insights for your 2026 media strategy, including:
How audience time is shifting between streaming and linear each month
What the 2025 shows, films, and platforms that captured the most attention tell us for 2026
How ad-supported tiers are reshaping household subscriptions and reach
What search trends reveal about audience intent and discovery
How live sports are redefining scale and value in streaming
Rebecca Fine
Assoc. Director of Marketing Insights & Content
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From TV Data Pioneer to AI and Media Intelligence Leader